Target Field POP Display Rendering

POP Display Rendering

This Target Field POP Display Rendering is a project that really highlights what Moh.Visuals, Inc. can bring to the table. While other POP designs rely strictly on 2D graphics. We thought that with our unique capabilities, we could really merge the two into something that really was an engaging visual experience. Something that could go far beyond the rough mock up that the client had shown us in our initial meeting.

The request was to create a 6′ and 3′ diameter Target Field Stadium custom POP display. That’s a pretty tall order considering we would be starting from scratch. This design would be a completely custom display with no preset templates.

Early on in my career. I was a video game artist and one of my tasks was to create very detailed surface graphics using very few actual surfaces.  Essentially, tricking the viewer into thinking there was more detail then there really was.

Interestingly, cardboard displays are very similar in concept. Less physical cardboard panels make it easier in the production process and printing process as well as set up.

Taking this into account. I really wanted to create some implied perspective and go beyond the normal flat 2D point of purchase display.

The end result was a complete success for everyone involved. The client was happy and a great deal of excitement was generated by the display.

Currently, we are creating additional POP display stadiums and will have more information about the process posted in the near future.

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Pop Display Rendering

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